Type of Online Marketing

There are a number of online marketing options available and a marketer or a business need to understand which kind of online marketing will get them favorable results. Let’s have a look:

1. What is video marketing?

Promotion of a product, service or business using a video is known as video marketing. According to surveys, it has found that video marketing plays an important role in better user engagements.


2. What is ecommerce marketing?

Ecommerce website is a platform for selling products online and getting sales by driving users to an ecommerce platform through advertising those products is known as ecommerce marketing.


3. What is email marketing?

Email marketing means promotion of business or seeking sales by sending commercial messages through electronic mails to the users.

Types of Email Marketing

  • Opt In - In this type of email marketing, users are given the option to drop their emails for future newsletters, emails, offers etc.
  • Bulk Email - In this type of email marketing, the emails are sent to a large number of recipients at the same time.

4. What is Mobile Marketing?

Advertisement or promotion of brands, products or services on mobile or handheld devices is known as mobile marketing.


5. What is SMS Marketing?

SMS marketing refers to the process of sending promotional short messages through mobile to the users interested in our brands, products or services.


6. What is Content marketing?

Creation and distribution of content using images, videos, links etc. for indirect promotion of a brand, products or services through online platforms is known as content marketing.


7. What is Online Reputation Management?

Online Reputation Management or ORM refers to the activity in which public perception about an organization or a person is influenced by online distribution of positive information with regard to that organization or person.


8. What is Affiliate marketing?

Affiliate marketing is the process where commissions are being paid by the sellers or brands to the person/website/blog that refers sales or leads to them.


9. What is Adsense?

Adsense is a tool offered by google in which website/app owners or bloggers can earn money by displaying ads provided by google on their platforms on the basis of ppc, cpm, cpa etc.


10. What is Blog?

A blog is a kind of a website where informational articles are posted on a regular basis either by an individual, group or organization, whoever is the owner of that blog.